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IT · AI · Marketing

Describe the problem. Get the routes.

Sendero builds the software, puts AI on the repetitive work and runs the marketing that feeds it — for companies operating across Europe, North America and Asia.

The task you send us

  • Ship soonestNarrowest scope, earliest date.
  • Spend leastReuses the systems you already run.
  • Last longestBuilt to be extended, not replaced.

You choose one. We build it.

Approach

Problems rarely arrive labelled

Flat sales might be a broken funnel, a missing integration, or a team buried in manual work — often all three at once. Working out which one it is takes longer than building the fix, and it is the part most suppliers skip.

So we look at the whole picture first. If you already know exactly what you need, we scope it and build it. If you are still weighing options, we come back with a few routes and say plainly what each one costs you in money, time and risk.

We work in English and Chinese, across European, North American and Asian hours, and we are used to being the technical half of a team that sits somewhere else entirely.

Services

Four service lines, one accountable team

Every engagement is quoted on its own scope. There is no rate card to fit your problem into.

IT engineering

Web platforms, internal tools, and the connective tissue between the systems you already run.

  • Web and mobile applications
  • API design and third-party integrations
  • CRM, ERP and telephony connectors
  • Cloud infrastructure, CI/CD and DevOps

Who it's forSaaS products, retail chains, service businesses, logistics operators.

AI in production

Automation that removes repetitive work and shortens the decisions your team makes every day.

  • Assistants and support chatbots
  • Document, invoice and data processing
  • Forecasting and recommendation models
  • LLMs wired into existing workflows

Who it's forContact centres, back offices, professional services, operations teams.

Digital marketing

Acquisition and retention built around numbers you can act on, not numbers that look good in a deck.

  • Performance campaigns and paid search
  • SEO and content strategy
  • Marketing automation and CRM funnels
  • Analytics, tracking and attribution

Who it's forE-commerce, marketplaces, subscription services, B2B sales teams.

Business messaging

The layer that keeps customers informed, from a one-time password to a full campaign.

  • SMS, Viber and RCS campaigns
  • Transactional notifications and OTP
  • Sender IDs and message templates
  • Delivery reporting and API callbacks

Who it's forAny business that needs to reach customers reliably at scale.

Process

Six steps, no surprises

The same sequence on a one-week integration and on a platform build.

  1. 01

    You tell us which business problem needs solving.

  2. 02

    We clarify the requirements, the scope and the constraints.

  3. 03

    We propose one or more routes, with the trade-offs stated.

  4. 04

    We agree on scope, timeline and commercial terms.

  5. 05

    We build, integrate and test.

  6. 06

    We hand over, support, and keep improving it.

Reach

Where our work runs

Different sectors, the same underlying need: systems that hold up, and customers who stay.

  • E-commerce
  • Retail
  • Logistics
  • Finance & fintech
  • Hospitality
  • Transport
  • SaaS
  • Marketplaces
  • Manufacturing
  • Healthcare
  • Education
  • Fitness & wellness

Reaching customers directly is its own service line

SMS, Viber and RCS — campaigns, transactional alerts, and a REST API.

Business messaging
Questions

Asked often

What kind of projects do you take on?

IT engineering, AI automation and digital marketing for businesses — from a single integration to a full platform build. If a request falls outside what we do well, we say so before you have spent anything.

How do you price your work?

Every engagement is quoted individually, because scope varies enormously. Send us the task and we come back with a proposal covering approach, timeline and cost.

Which markets do you work in?

We work with clients across the European Union, the United States and Asia. Project communication runs in English or Chinese, and we are comfortable operating across time zones.

Can you work with our existing systems?

That is most of what we do. We integrate with the CRM, ERP, telephony and analytics stack you already have, rather than asking you to replace it.

Do you also handle SMS and messaging?

Yes — it is one of our four service lines. The messaging page covers channels, use cases and the API.

How do we start?

Send a request through the form on this page. We reply with questions or a proposal, usually within one business day.

Contact

Tell us what needs solving

Describe the task and we come back with an approach and a quote. Straightforward requests and awkward ones are equally welcome.

  • Emailinfo@sendero.mobi
  • HoursMon–Fri, 9:00–18:00 CET
  • Operated byInterFly Sp. z o.o., Poland

We usually reply within one business day.